Helping to Create New Balance

The relationship with the team at Kraft had its beginnings when we collaborated with them on the Jell-O Brand website almost 4 years ago. Working on Balance was quite a challenge because unlike Jell-O, it’s not as easy to classify Balance and it’s offerings into a succinct category. Most people probably know Balance for their line of bars but by the time we started working on the Balance project, they were rolling out a line of exciting new offerings like GOMIX. So it was really quite like trying to take a crisp, accurate photo of a kinetic, moving target.

Fortunately, the Balance team and the rest of the staff at Kraft worked with us tirelessly to help figure out how to best represent Balance and help expand its brand offerings on the web.