The First Day of Judging(I actually wrote this late last night but server problems at the hotel prevented me from posting it.) Wow! What a long and hard day of judging! We began around 9:30 AM and our task was simple enough. 10 judges. 100 entries. A bag full of marbles (each judge had their own color). Read through each of the 100 rebrand case studies and decide which ones we liked the most. In honesty, our task today was easier than our task will be tomorrow morning. Today we weeded out the ones that most of us judges did not feel strongly enough to reward with a marble. Tomorrow we must shorten the field down to the 5 that we, via consensus, agree represent this year’s best rebrands. Tough stuff. I predict some fur will fly! 10 judges. 10 strong opinions. Let’s see what happens! Until then! Below are photos of some of the judges in action. .chris{}
Originally published at the The Prepared Mind weblog. |
